The current television is sending us a creative set of ads called "Mac vs PC" in which a character plays each one and the Mac character pokes fun at the PC character.
Please vote up there. Thank you
uh.....aren't you supposed to know how to work this stuff? ;)
I hadn't seen them so I went to have a look. I saw the "better results" one about the home movies. Then for no apparent reason I couldn't download any more of them, or only very very slowly.
My verdict? Kind of lame, though far from being the worst ads ever made. The whole concept is a little bit dated from my perspective because I've been there & done that in terms of the mac vs. pc thing almost as long as there have been macs and pcs.
I also wonder about the characterizations. I think Apple is well-represented in the hipster/creative demographic. Do they really need another portrayal as a non-business-friendly platform? If they want to increase their market share, they should do it in the business world, and they should use time-honored techniques. Namely, they should sell it to top executives (via airline magazines, golf junkets, etc.) who will then ram it down their underlings' throats whether they like it or not or whether it's any good or not.
For the record, I've run IT at places that were predominantly Mac and predominantly Windows. For my money, they both suck.
I like the spoofs better. But Trunk Monkey is still my favorite.
Finally got the poll options right and merged the thread. Please vote thank you very much
I think Apple is well-represented in the hipster/creative demographic.
Sure, but the hipster/creative demographic isn't who they're going for. They're aiming at soccer moms who wish they were in the hipster/creative demographic. :)
Sure, but the hipster/creative demographic isn't who they're going for. They're aiming at soccer moms who wish they were in the hipster/creative demographic. :)
ding ding ding ding ding
It's just like the jeep ads that show you climbing up the side of a mountain. You know you'll never do it, you just want everyone who sees your car to think you could ... or might!
whoa there, city boy. i've driven my jeep up the side of a mountain. in the snow! gar!
whoa there, city boy. i've driven my jeep up the side of a mountain. in the snow! gar!
I spy, with my little eye, a user title in the making:
LJ: the exception to the rule.
Sure, but the hipster/creative demographic isn't who they're going for. They're aiming at soccer moms who wish they were in the hipster/creative demographic. :)
Hmm. You may have a point--my experience is that most non-technical people buying a home computer get either something similar to what they have at the office, or something similar to what Junior has at school, depending on who's buying and what they intend to use it for. But maybe that only generalizes so far.
Wait, I'm confused, is the poll about whether the
commercials suck, or the
computers?
or something similar to what Junior has at school,
I don't know if this has changed nowadays, but when I was in school we had nothing but Macs. Apple had a massive campaign to put free computers in school classrooms, and I knew kids who genuinely thought Macs were the dominant (or only) brand.
I still remember how to program graphics on an Apple IIe, even though the teacher warned us that everything he would teach us would be completely useless because no one used these computers we were working on.