How a new use of Big Data let Trump win.

[glatt]

From the translation of that Swiss article.

Hillary Clinton, on the other hand, was relying on the endowment of the first social media president, Barack Obama. She had the Democratic Party’s address lists, worked with cutting-edge Big Data analysts from BlueLabs, and received support from Google and Dreamworks. When it was announced in June 2016 that Trump had hired Cambridge Analytica, Washington collectively sneered. Foreign noodlenecks in tailored suits who don’t understand this country and its people? Seriously?

So they say Hillary did do some Big Data stuff with BlueLabs. When you go to the BlueLabs website, they have very little information about what they provide. They use the buzz words, but don't offer any nuts any bolts information on how they do what they claim to do.