Star Wars advertising

tw · 12-15-2015, 05:46 PM

How many forget the first Star Wars. It was considered a good and maybe promising movie by studio executives. First weekend shocked all executives.

We stood in line that was clearly a block buster. The theater owner came out and personally promised everyone that they would see it that night. He stopped playing all other movies. All theaters only played Star Wars. I got in to an 11:30 viewing. When I came out, those massive lines were gone. He kept his word. Always credit the little people for making things work.

Today, so many forget how both Star Trek and Star Wars so changed what had previously been awful and totally dumb science fiction - because movie executives are so routinely out of touch.

BTW, who fought for Star Trek? NBC killed it off calling it "too cerebral". Yeph. Most of us are adults who still think like children. Lucille Ball took on a campaign to do something that almost never happened. Star Trek was given a second chance.

Movie executives know most of us only want and understand emotional stories - not stories based in realities. But a powerful minority (and Lucy) saw what the better educated want.

Will this Star Wars target the emotional or the '"cerebral"?

lumberjim · 12-15-2015, 06:20 PM

Quote:

Originally Posted by tw

Most of us are adults who still think like children.

are you actually including yourself in that 'us'?

12-15-2015, 05:46 PM	#1
tw Read? I only know how to write. Join Date: Jan 2001 Posts: 11,933	How many forget the first Star Wars. It was considered a good and maybe promising movie by studio executives. First weekend shocked all executives. We stood in line that was clearly a block buster. The theater owner came out and personally promised everyone that they would see it that night. He stopped playing all other movies. All theaters only played Star Wars. I got in to an 11:30 viewing. When I came out, those massive lines were gone. He kept his word. Always credit the little people for making things work. Today, so many forget how both Star Trek and Star Wars so changed what had previously been awful and totally dumb science fiction - because movie executives are so routinely out of touch. BTW, who fought for Star Trek? NBC killed it off calling it "too cerebral". Yeph. Most of us are adults who still think like children. Lucille Ball took on a campaign to do something that almost never happened. Star Trek was given a second chance. Movie executives know most of us only want and understand emotional stories - not stories based in realities. But a powerful minority (and Lucy) saw what the better educated want. Will this Star Wars target the emotional or the '"cerebral"?

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