Car advertising

[lumberjim]

jeep does a good job. chrysler sucks canal water. dodge has its moments.
You probably don't know it, but chrysler makes a car called the Pacifica. You may have seen it at the edges of the screen during several of Chrysler's Celine Dione ads. " I drove all night" blah blah blah....

And this 300C is a smoking hot car, that we premiered last night with a big invitational event, a live band, catering, and free liberty sliver dollar coin give away for every mooch that got the mailer...... and I have not seen one tv commercial about it. stupid assholes. The only one chrysler has done right was the PT cruiser, and that was mainly web based advertising. and word of mouth because it was so different at the time. *sigh*

so who does it right?

Its funny, UT, I was going to start this same thread, but about newspaper ads. I'm wondering what type of newspaper ad you all look at when you're car shopping. There seems to be a general formula that most places use....the little picture of the car, the payment really big, and a bunch of reasons why you won;t qualify for that payment along the bottom of the ad.

I figure most people are turned off by those kind of ads. I had recomended that our salesmanager try to change it up a bit. I was thinking of a little news update article that goes in the same place in the same paper on predictable days. He already does a monthly newsletter for our buyers, so, he'd just have to use portions of that in each ad. maybe combine this with the classic type of ad......