As a smoker, I can say that ads such as the ones shown have no effect on me. Unfortunately, scare tactics do not work for a lot of smokers. Nor do lectures, public disdain, etc.
I certainly have the reasons for quitting smoking, primarily my lung capacity. Also, the money issue. A pack of cigarettes in Pennsylvania is $2.75-$3.50 a pack. When I started smoking in 1995, they were $1.25 in SE Missouri. Unfortunately, nicotine is one hell of a drug. It is horrendously addictive...and I have tried to stop on many, many occasions--cold turkey, patch, cutting back, etc. When Jim Brady's wife came out about her smoking a month or so ago, I could empathize.
UT, mad props for your second post.

We were talking about the non-smoking ads in another thread. Some believe banning smoking damn near everywhere will help. Friendship Heights, MD is trying to ban all smoking in public. Then there's California and its smoking ban. But what about TREATMENT? Only recently have some insurance companies included Zyban under co-pays. And Nicoderm is still almost double the cost of a carton of cigarettes per week. Yet, alcohol and drug treatment are covered under many insurance plans.
I don't think a lot of people view smoking in the same light as drinking in terms of addiction. But smoking CAN become an addiction. I AM an addict of cigarettes. But I am going to keep trying to quit b/c I want to better myself and my health.