Not sure about Google

[Lamplighter]

Can someone please translate this article for me...
I don't understand what Google did in the first place... or what difference it makes to users.


CNET
1/3/12
Google has demoted its Chrome home page in results for a search
using the keyword "browser" following an effort to have bloggers
promote the Google browser that backfired

The demotion is a response to a campaign in which bloggers
were found posting low-quality content related to Google Chrome in an effort
to promote a Google video about King Arthur Flour.
At least one of the posts had a hyperlink to the Chrome download page,
which can help a site rise in Google search results through Google's PageRank algorithm.
But paying people to include such links violates Google's guidelines.