Over-hyped coffee

[Sundae]

Originally Posted by casimendocina

I left photographing the street banner too late. They've taken it down. It was for Luwak coffee and the advertising line was "the most expensive coffee in the world"...don't think the marketing department had thought that one through too well.

I dunno... Stella Artois ran their "Reassuringly expensive" ads for years. It convinced me - I thought it was an upmarket lager. I was horrified when I found out my favourite tipple was generally called Wifebeater.