10-25-2009, 02:18 PM
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#5
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The future is unwritten
Join Date: Oct 2002
Posts: 71,105
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Quote:
Charles O’Rear used to pass that hill almost daily between his home in Napa and his wife, Daphne, who lived in Marin County. He always carried his medium format camera.
It was hard even to slow down on highway 12/121. But one day, it must have been in January, he pulled over. After about a month of rain the sun comes up, and there is beautiful green grass. The weather during the winter can change dramatically. A break in the storm. Intense blue sky with cumulus clouds. Maybe later that day it rained.
Blue was an important brand color already in ‘95. Clouds and sky being a common theme in many aspects of the product’s identity and collateral. Illustrating potential and opportunity.
Continuing the cloud theme, but with added grounding. The horizon gives a sense of scale to the image. Makes it possible to imagine being there.
Because of the danger of that road and where he was standing, he didn’t take a tripod. His camera, when handheld, needed to be shot at least at a five-hundredth of a second. Whatever that translates into on a sunny day. Probably 500 at 5.6.
With property prices in Sonoma reaching $75,000 per acre for bare land, most hills were being developed into vineyards or homes. On this hill grapevines had been planted. But in the early 90’s a Phylloxera bug infested the grapes and made them unusable. The entire vineyard had to be pulled out. For a few years the hill was covered with grass. Green at the time of the photograph.
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The descent of man ~ Nixon, Friedman, Reagan, Trump.
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