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Old 12-20-2007, 09:10 PM   #1
xoxoxoBruce
The future is unwritten
 
Join Date: Oct 2002
Posts: 71,105
Quote:
Originally Posted by glatt View Post
But if my loved one died and I was frantically trying to line all the stuff up on short notice, I would be less receptive.
That's what happens to most people and how many people know the name of even one coffin maker?

This way they get the brand before the public in a upbeat manner. Then when the frantic time is dropped on you, one name might prompt a glimmer in the back of your head.
I'll bet there normal sales tools, for the frantic people, are much more subdued.
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