Regional Subtleties

[Tobiasly]

I always thought they were just another St. Louis jewelry store.

theres more than one? those fuckers!

Exactly! They insiduously try to give you the impression that they're this little family-owned shop in Your Hometown that has been quietly importing their wares directly from Antwerp for generations, to give you the best deals in town.

...well, I guess it worked, because my wife and I got her engagement ring and both our wedding sets there!