The absolutely stupidest TV commercial in Spanish:
Right now on Hispanic television stations' morning programs, they have saturation marketing for "Golden Memorial Plan". At least twice every program segment. It's a grainy bilious blue background with an actor looking like Abe Vigoda on a bad day telling all those loving hispanic families how they owe it to themselves to purchase this pre-paid funeral plan so that they won't have all the hassles when somebody kicks the bucket. You know how smarmy and "concerned" funeral directors are portrayed as? This ad definitely makes you want to go out and kill one of them after hearing about "Golden Memorial Plan" in that tone of voice about 200 times in a week.
Not that I would ever buy burial insurance from these guys anyway, but what REALLY ticks me off about this marketing is I know the reason that a majority of (recent) hispanic immigrants don't have the money to bury their loved ones is their insistence on sending the body back to Mexico or wherever for interment there. The poorer they are, the more bodies they seem to have to deal with, due to farm accidents or car crashes mostly. This also complicates getting the dearly departed back home before sanitation conditions become critical. THAT is the kind of insurance premium that employers in California need to deduct from these people.
11-15-2005, 02:16 AM
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