what you fail to understand is that it doesn't matter if a truck is the cutting edge technology, if it isn't what the consumer wants to buy. Some people buy their trucks for actual work. Some people buy them for legitimate recreation purposes. Most people buy them because that is what they like. They like the way they look and the way they drive. If a company veers too far from that they lose the customer loyalty.
Customers want what they want and they won't let you tell them what they want. If customers really cared about fuel economy and technology the H2 would have never sold a single unit. We would all drive a Prius for daily drivers and work trucks would be small panel vans with fuel sipping engines. That isn't America. Maybe it will be someday, but not today.
GM's management sucks, but you act like they have a public that won't buy the product because we're all waiting for the next technological marvel. People buy cars that they like the looks of, that fit their lifestyle, and fit within their budget. Anything else is icing on the cake.
You are going to have to take your engineer's blinders off and try to understand the world around you is a world full of humans, not machines. Your ideas on technology and products may be correct 90% of the time but you miss the bigger picture 99% of the time.
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Getting knocked down is no sin, it's not getting back up that's the sin
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