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How about ASKING what the person's lifestyle is like and directing the options in that context?
You know like finding out at little about the person and then steering them in the direction
of the product that best suits their needs/lifestyle.
I believe its called needs-based selling. Once you've assessed the client you can offer your professional opinion
as to the best design and let them decide to go up/down from there.
By doing this it isn't you trying to pigeonhole them as much as them deciding which product they want.
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"like strapping a pillow on a bull in a china shop" Bullitt
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