Quote:
Originally Posted by glatt
But if my loved one died and I was frantically trying to line all the stuff up on short notice, I would be less receptive.
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That's what happens to most people and how many people know the name of even one coffin maker?
This way they get the brand before the public in a upbeat manner. Then when the frantic time is dropped on you, one name might prompt a glimmer in the back of your head.
I'll bet there normal sales tools, for the frantic people, are much more subdued.