Marketing Bullshit

There's a lot of it about, but I particularly enjoyed this dose of absolute bollocks on the local news site today:

We are also pleased to announce that our Ann Arbor and West Bloomfield stores' merchandise will reflect our newly evolving and exciting strategy to grow modern vendors to reach additional customers in certain markets which support this customer demographic,"

I used to work at a CVS, and they used to push us to push the CVS label products. They were good stuff and offered a high profit margin. But the neighborhood I was in (Philadelphia's Society Hill)...they didn't want off-label shit. They wanted their Evian and Charmin and Oreos...I KNOW my customers. I kept trying to explain this to my District Manager, but...well, he was a piece of shit anyway.

I'm amused by the phrase "save up to $20.00 or more". It's meaningless. 1 cent is up to $20.00, and $1,000.00 is or more.