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Old 10-23-2010, 11:02 PM   #1
xoxoxoBruce
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Join Date: Oct 2002
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Oct 24, 2010: For A Buck

Jonathan Blaustein's, "The Value of a Dollar Project", not only looked a food in terms of a dollar's worth, but the role of commercial photography in selling food.

Quote:
I’m interested in the way photography is used to deceive. Millions, if not billions of advertising dollars are spent annually photographing food and obfuscating reality. Fast food conglomerates are certainly the worst culprits, but everywhere we see glamorized versions of what we eat.


Quote:
When Jonathan Blaustein bought 10 early-season organic blueberries for $1, he was a little upset by the price tag. It wasn’t the visual contrast — one dime to one blueberry — that perturbed him. It was the fact that six weeks earlier, he had purchased 17 organic blueberries from Chile for the same price.

“The blueberries from Chile were almost half the cost of the blueberries from 800 miles away,” said Mr. Blaustein, a cook-turned-photographer who arranged the berries in two neat rows of five and photographed them, in all of their organic goodness.
Maybe it's because Mr. Blaustein is originally from New Jersey, where you buy blueberries by the quart, not the berry.

Quote:
The photographs in this project attempt to strip back the artifice; to depict food items as they were sold, (minus packaging,) without styling, retouching, or artificial lighting. Each image represents a dollar’s worth of food purchased from various markets in New Mexico. The subjects exist as equivalent amounts of commodity, and nothing more. The resulting images allow for a meditation on the power and seductive nature of the photographic medium itself.


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