4/14/2004: Forehead ads

Undertoad · 04-14-2004, 12:13 PM

The price of these people's dignity: $11 an hour. They were amongst 40 people walking around Times Square, badged up like this to promote the Toyota Scion.

full story

Now here's the rub. By showing this image we are also engaged in the guerilla marketing. By discussing the image we are fully and complicitly a part of the whole thing. We accidentally/on purpose promote the Toyota Scion.

But there's one thing Toyota doesn't count on, and that's if we look at it and say it's ridiculous and that reflects on Toyota's complete and utter inability to market their cars.

This is actually the second time that forehead advertising was featured here. last time it was in Britain. Is it interesting to note that this Times Square marketing concept was put on by a Brit firm? (A different one than the first.)

glatt · 04-14-2004, 12:41 PM

Mmm.

Toyota Scion.

A fine automobile, by a fine company.

Get yours today!

(OK Toyota, where's my check?)

jinx · 04-14-2004, 12:55 PM

People pay to wear sweatshirts with GAP across the front, jeans with Deisel on the pocket, and sneakers with a big ol' Nike swoosh on them. I don't see a big difference here - aside from the paycheck.

tjennings · 04-14-2004, 12:59 PM

Perhaps this campaign is a scion of the earlier British advertising campaign.

If nothing else, it's just a scion of the times.

Nothing But Net · 04-14-2004, 01:45 PM

Hey, $11/hr isn't bad, what's that, about twice minimum wage?

I make a bit more than that, but bear in mind that I occasionally have to give up my dignity as well.

lumberjim · 04-14-2004, 01:48 PM

i bet they'd pay ME $22 an hour

I MEAN, LOOK AT ALL THAT PRIME MARKETING SPACE! AND SO GODDAMN PRETTY, TOO! GIVES ME GOOSEBUMPS!

wolf · 04-14-2004, 01:57 PM

Looks like we hit the speculation on this back in Feb-03, and had another body ad link just a few months after that.

Stupid though it is, it is a much better deal than US having to pay for a teeshirt with the logo of some business on it ...

(Uh, LJ, I don't mean to malign your teeshirt deal. After all, that's more on the order of getting a premium from your donation to your local PBS affiliate.)

Torrere · 04-14-2004, 02:57 PM

They only vaguely discuss 'how to remove the advertisement from your forehead'.

'SCION' might not be a bad permanent attribute, but 'tC $16,465' ???

SteveDallas · 04-14-2004, 03:09 PM

Then there's volunteer advertising, free of charge.....

xoxoxoBruce · 04-14-2004, 05:47 PM

They shoud do something more dignified, like flipping burgers or cleaning toilets for half the money.

I guess the next day their forehead says "for rent".

Leah · 04-14-2004, 07:01 PM

Found this one:

My husband bought me a mood ring the other day.

You know, the ones that change colour to reflect mood changes.

When I'm in a good mood it turns green.

When I'm in a bad mood, it leaves a red mark on his forehead

xoxoxoBruce · 04-14-2004, 10:42 PM

Bitch.

Leah · 04-14-2004, 10:45 PM

Now Bruce don't be like that. You know I'm an

onetrack · 04-15-2004, 07:59 PM

[quote]Originally posted by xoxoxoBruce
They shoud do something more dignified, like flipping burgers or cleaning toilets for half the money.
I guess the next day their forehead says "for rent". [/QUOTE

xoxoxoBruce - Are you for real?? Could you just imagine the looks you'd get, running around Times Square with .. ''THIS SPACE FOR RENT'' on your forehead??
People would instantly mistake you for a politician ...

xoxoxoBruce · 04-15-2004, 09:28 PM

Bwahahahahahahaha.

04-14-2004, 12:13 PM	#1
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	4/14/2004: Forehead ads The price of these people's dignity: $11 an hour. They were amongst 40 people walking around Times Square, badged up like this to promote the Toyota Scion. full story Now here's the rub. By showing this image we are also engaged in the guerilla marketing. By discussing the image we are fully and complicitly a part of the whole thing. We accidentally/on purpose promote the Toyota Scion. But there's one thing Toyota doesn't count on, and that's if we look at it and say it's ridiculous and that reflects on Toyota's complete and utter inability to market their cars. This is actually the second time that forehead advertising was featured here. last time it was in Britain. Is it interesting to note that this Times Square marketing concept was put on by a Brit firm? (A different one than the first.)

04-14-2004, 12:55 PM	#3
jinx Come on, cat. Join Date: Nov 2003 Location: general vicinity of Philadelphia area Posts: 7,013	People pay to wear sweatshirts with GAP across the front, jeans with Deisel on the pocket, and sneakers with a big ol' Nike swoosh on them. I don't see a big difference here - aside from the paycheck. __________________ Crying won't help you, praying won't do you no good.

04-14-2004, 12:59 PM	#4
tjennings Belt Conveyor Join Date: Jul 2002 Location: Sioux City, IA Posts: 66	Perhaps this campaign is a scion of the earlier British advertising campaign. If nothing else, it's just a scion of the times. __________________ No, no, you're not thinking, you're just being logical. Niels Bohr, physicist (1885-1962) Last edited by tjennings; 04-14-2004 at 01:02 PM.

04-14-2004, 01:48 PM	#6
lumberjim I can hear my ears Join Date: Oct 2003 Posts: 25,571	i bet they'd pay ME $22 an hour I MEAN, LOOK AT ALL THAT PRIME MARKETING SPACE! AND SO GODDAMN PRETTY, TOO! GIVES ME GOOSEBUMPS! __________________ This body holding me reminds me of my own mortality Embrace this moment, remember We are eternal, all this pain is an illusion ~MJKeenan Last edited by lumberjim; 04-14-2004 at 02:02 PM.

04-14-2004, 01:57 PM	#7
wolf lobber of scimitars Join Date: Jul 2001 Location: Phila Burbs Posts: 20,774	Looks like we hit the speculation on this back in Feb-03, and had another body ad link just a few months after that. Stupid though it is, it is a much better deal than US having to pay for a teeshirt with the logo of some business on it ... (Uh, LJ, I don't mean to malign your teeshirt deal. After all, that's more on the order of getting a premium from your donation to your local PBS affiliate.) __________________ wolf eht htiw og "Conspiracies are the norm, not the exception." --G. Edward Griffin The Creature from Jekyll Island High Priestess of the Church of the Whale Penis

04-14-2004, 12:41 PM	#2
glatt ™ Join Date: Jul 2003 Location: Arlington, VA Posts: 27,717	Mmm. Toyota Scion. A fine automobile, by a fine company. Get yours today! (OK Toyota, where's my check?)

04-14-2004, 01:45 PM	#5
Nothing But Net Professor Join Date: Sep 2001 Location: Spring, Texas Posts: 1,481	Hey, $11/hr isn't bad, what's that, about twice minimum wage? I make a bit more than that, but bear in mind that I occasionally have to give up my dignity as well.

04-14-2004, 02:57 PM	#8
Torrere a real smartass Join Date: Dec 2001 Location: Kirkland, WA Posts: 1,121	They only vaguely discuss 'how to remove the advertisement from your forehead'. 'SCION' might not be a bad permanent attribute, but 'tC $16,465' ???

04-14-2004, 03:09 PM	#9
SteveDallas Your Bartender Join Date: Jan 2002 Location: Philly Burbs, PA Posts: 7,651	Then there's volunteer advertising, free of charge.....

04-14-2004, 05:47 PM	#10
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	They shoud do something more dignified, like flipping burgers or cleaning toilets for half the money. I guess the next day their forehead says "for rent". __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

04-14-2004, 07:01 PM	#11
Leah Love my Heffalumps Join Date: Jun 2003 Location: Sydney, Australia (best place in the world) Posts: 346	Found this one: My husband bought me a mood ring the other day. You know, the ones that change colour to reflect mood changes. When I'm in a good mood it turns green. When I'm in a bad mood, it leaves a red mark on his forehead

04-14-2004, 10:42 PM	#12
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	Bitch. __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

04-14-2004, 10:45 PM	#13
Leah Love my Heffalumps Join Date: Jun 2003 Location: Sydney, Australia (best place in the world) Posts: 346	Now Bruce don't be like that. You know I'm an

04-15-2004, 07:59 PM	#14
onetrack Coronation Incarnate Join Date: Nov 2003 Location: Western Australia Posts: 99	[quote]Originally posted by xoxoxoBruce They shoud do something more dignified, like flipping burgers or cleaning toilets for half the money. I guess the next day their forehead says "for rent". [/QUOTE xoxoxoBruce - Are you for real?? Could you just imagine the looks you'd get, running around Times Square with .. ''THIS SPACE FOR RENT'' on your forehead?? People would instantly mistake you for a politician ... __________________ Illiterate??? - Not a problem! Write today for more information!! ....

04-15-2004, 09:28 PM	#15
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	Bwahahahahahahaha. __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

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