Sight Dominates Sound

[Clodfobble]

Both professional musicians and untrained individuals were given clips of various performers in top international music competitions.

Some were given full video with sound, some were given just audio recordings, and some were given silent video of the performances. Participants were then asked to guess which performers had won the competitions. And oddly enough...

The actual competition winners were only correctly identified by those who were randomly assigned the silent videos.

We are such visual creatures.