Us: "We want a full double rainbow!"
Starbucks: "Our studies show that people's favorite color is blue. Many people coming to our stores are looking for a full double rainbow, but sometimes this is because they want blue. So we are offering a great deal: as much free blue as you want. Our designers have chosen a shade that we feel you'll agree is calming and interesting. You can have the full double rainbow if you want, but believe us, blue is really cool."
Google/Verizon: "We know you want a full double rainbow, and in fact our entire business model is based on providing it wherever and whenever you want it. But there are no regulatory agencies that can guarantee that to you. So we've come up with a compromise: everybody gets a full double rainbow at home, and on mobile devices, either half a double rainbow, or a single rainbow that people can look at twice."