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Old 02-04-2007, 10:30 AM   #11
Kitsune
still eats dirt
 
Join Date: Sep 2003
Location: Tampa, FL
Posts: 3,031
Quote:
Originally Posted by BigV View Post
I don't think it's sad... I think this is a win win win for Turner. They got several times the return on investment for their advertising dollar, *even including* the cost of the response. PLUS they get to look like a good corporate citizen.
This is a very good point. Anyone know how much the average advertising campaign is for a typical movie? It sounds like Turner probably got away with a steal (front page news, "breaking news" airtime) for $750,000-$1mil!
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