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Old 02-03-2007, 09:17 PM   #1
BigV
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Quote:
Originally Posted by Kitsune View Post
Sad. Turner is going to knuckle-under and cough up the cash.
I don't think it's sad... I think this is a win win win for Turner. They got several times the return on investment for their advertising dollar, *even including* the cost of the response. PLUS they get to look like a good corporate citizen.

Come on, what in the world would they say otherwise, NO! You're all dumb poopy heads! Even if, no, especially if they are poopy heads, they can't say that. I think they're happy to pay, and thanks very much, don't forget to tune it to ATHF!!

Now, the double standard is having the individual pay. That's just punitive. I think there's a deeper well of sympathy for an individual (or two) for the public to draw on when the individual is in opposition to Gummint.

It's not consistent, but nothing about the whole situation is very rational for more than a couple of steps in a row. Then it's off the rails.
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Old 02-04-2007, 10:30 AM   #2
Kitsune
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Originally Posted by BigV View Post
I don't think it's sad... I think this is a win win win for Turner. They got several times the return on investment for their advertising dollar, *even including* the cost of the response. PLUS they get to look like a good corporate citizen.
This is a very good point. Anyone know how much the average advertising campaign is for a typical movie? It sounds like Turner probably got away with a steal (front page news, "breaking news" airtime) for $750,000-$1mil!
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Old 02-05-2007, 08:49 AM   #3
Elspode
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So, what happens when the guilty are punished, and the doors are flung open for every Joe Briefcase who lost a critical deal or couldn't be present for the birth of a child, etc, etc, starts suing Turner for causing a disruption?

You just *know* some smart guy lawyer out there is going to find somebody who was seriously harmed by this stunt, right?
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Old 02-09-2007, 05:08 PM   #4
Kitsune
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Originally Posted by BigV View Post
They got several times the return on investment for their advertising dollar, *even including* the cost of the response. PLUS they get to look like a good corporate citizen.
I guess it wasn't all good.
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