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[MaggieL]

Originally posted by jaguar
Of course not, thats why i posed another example.
Entirely true, but good marketing can easily make or break a product. First impressions count, and keeping market interest, nto to mention initially getting it is crucial.

Product promotion will create some initial sales. But for repeat business, the growth and nurturing of a reputation--a brand--is essential.

That's not something that happens by continually turning the crank on the media box, no matter how clever the ad agency is. If people don't have good experiences with your product and your customer service organization, they will eventually go elsewhere.