Social media cess pool

[xoxoxoBruce]

This is beyond fucked up...

If you're not a teen with an Instagram account, you may not know that a stock photo of an egg recently received the most-ever likes on the platform.
Why it matters: That virtual egg may be worth $10 million. That's what Nik Sharma, an executive at VaynerMedia, tells The Atlantic's Taylor Lorenz. The anonymous Instagram account has been posting images of the egg with spidering cracks, suggesting that it will soon break open. And brands, nonprofits and even political campaigns are jockeying for the privilege to hatch from the viral egg.

[glatt]

Originally Posted by xoxoxoBruce

This is beyond fucked up...



Attachment 66359

There was so much excitement in my household when that egg was about to break the record and then did break the record. I didn't 'like' the photo, but both of my children did, and my wife may even have done so as well. It was like they were rooting for a sports team or something. I kept hitting refresh on that egg picture that day and it had jumped up by a thousand or so each time.