12/4/2003: Baby / cockroach ad

Undertoad · 12-04-2003, 12:48 PM

(Sorry to any UK readers who are already aware of this)

This is an advertisement. One assumes it's also a fake.

It's an advertisement from Barnardo's, a childrens charity group in the UK, who wanted to point out how 1 in 3 children in Britain are born into poverty. Thus the not-at-all-obvious pun, altering "born with a silver spoon in his mouth" with "silver cockroach". Yes, that's what they intend; the campaign, which is defended here by Barnardo's, is entitled "Silver Spoon".

In turn, this has led to the most complaints to the government's Advertising Standards Authority since a condom ad in 1995.

If it was intended to both offend and get publicity, I guess it did; stirred up media attention.

12-04-2003, 12:48 PM	#1
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	12/4/2003: Baby / cockroach ad (Sorry to any UK readers who are already aware of this) This is an advertisement. One assumes it's also a fake. It's an advertisement from Barnardo's, a childrens charity group in the UK, who wanted to point out how 1 in 3 children in Britain are born into poverty. Thus the not-at-all-obvious pun, altering "born with a silver spoon in his mouth" with "silver cockroach". Yes, that's what they intend; the campaign, which is defended here by Barnardo's, is entitled "Silver Spoon". In turn, this has led to the most complaints to the government's Advertising Standards Authority since a condom ad in 1995. If it was intended to both offend and get publicity, I guess it did; stirred up media attention.

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