Copycats in Alcohol

elSicomoro · 07-06-2002, 08:50 PM

So I'm sitting here, sipping on a Citrona, which is a citrus flavored alcohol beverage made by Stolichnaya.

I don't know how it is elsewhere, but in the States, these new citrus beverages have started popping up like mad in the last 6 months. Zima has been around for 50-11 years of course, but Smirnoff, Skyy, Bacardi, Stoli, and now, Sauza have put out these Zima-like beverages.

I've had Smirnoff Ice, Skyy Blue, and Stoli Citrona. And I can say this much--they essentially taste the same. The sweetness varies a tad, but they're all the same.

Don't get me wrong...I like them as a whole. I like the flavor...and most of them are 5% alcohol by volume. But what the hell is this about? An attempt by the liquor companies to open themselves up to a younger hipper crowd that's not very big on liquor?

They better not bet on it here in PA, not at $9 a 6-pack.

Not to mention, I can't really see people in my area buying this. For that matter, I can't see many people in Philadelphia buying this. They seem like beer-drinkers to me...the kind of folks that'll have a bbq with friends on Sunday, with a couple of cases of Yuengling iced up in the coolers.

07-06-2002, 08:50 PM	#1
elSicomoro Person who doesn't update the user title Join Date: Jan 2001 Posts: 12,486	Copycats in Alcohol So I'm sitting here, sipping on a Citrona, which is a citrus flavored alcohol beverage made by Stolichnaya. I don't know how it is elsewhere, but in the States, these new citrus beverages have started popping up like mad in the last 6 months. Zima has been around for 50-11 years of course, but Smirnoff, Skyy, Bacardi, Stoli, and now, Sauza have put out these Zima-like beverages. I've had Smirnoff Ice, Skyy Blue, and Stoli Citrona. And I can say this much--they essentially taste the same. The sweetness varies a tad, but they're all the same. Don't get me wrong...I like them as a whole. I like the flavor...and most of them are 5% alcohol by volume. But what the hell is this about? An attempt by the liquor companies to open themselves up to a younger hipper crowd that's not very big on liquor? They better not bet on it here in PA, not at $9 a 6-pack. Not to mention, I can't really see people in my area buying this. For that matter, I can't see many people in Philadelphia buying this. They seem like beer-drinkers to me...the kind of folks that'll have a bbq with friends on Sunday, with a couple of cases of Yuengling iced up in the coolers. Last edited by elSicomoro; 07-06-2002 at 11:31 PM.

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