Whassup?

[Nic Name]

And to think ... this ... all started with a bunch of real-life pals from Philadelphia.

"(In advertising) The right cast is as important as the right message," says Paul Tilley, group creative director at DDB Chicago. "You need somebody to bring it to life."

DDB has learned the lesson well. The agency cast a bunch of real-life pals from Philadelphia rather than actors in a Budweiser campaign. The result was the hit "Whassup?!" campaign.