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04-15-2004, 07:54 AM
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#1 |
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Radical Centrist
Join Date: Jan 2001
Location: Cottage of Prussia
Posts: 31,423
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Subservient chicken successful
They just said that when Burger King launched subservientchicken.com they only told 20 people. They got like 15 million visitors.
This is ideal viral marketing, and will surely become the model in the future. |
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04-15-2004, 10:30 AM
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#2 |
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to live and die in LA
Join Date: Feb 2003
Location: Los Angeles
Posts: 2,090
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they put the URL at the bottom of a series of TV ads. Which they showed at primetime. On the networks.
-sm |
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04-15-2004, 11:18 AM
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#3 |
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Radical Centrist
Join Date: Jan 2001
Location: Cottage of Prussia
Posts: 31,423
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So now they're making up a story about the viral part... to introduce the idea that it WAS viral and get more buzz?
I'm inclined to believe them and think the ads came after the launch, but that's because I want to believe in the communitizing power of the net. |
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04-15-2004, 11:23 AM
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#4 |
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to live and die in LA
Join Date: Feb 2003
Location: Los Angeles
Posts: 2,090
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i'm not trying to debunk anything ... I have no clue about the timing, the intent, anything. I'm just saying I saw a ton of TV ads with the website addy at the bottom.
-sm |
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04-15-2004, 11:59 AM
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#5 |
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™
Join Date: Jul 2003
Location: Arlington, VA
Posts: 27,717
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I saw those ads too.
Still haven't been to the site though. Guess it didn't catch. |
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