Most of Your Friends Aren't

[xoxoxoBruce]

Most of us think that friendship is a two-way street — but that's true only half the time, according to research from Tel Aviv University and the Massachusetts Institute of Technology.

Their new joint study says only half of your buddies would consider you their own friend. People have a very poor perception of friendship ties, and this limits their ability to influence their "friends," according to the research, published in PLoS One on March 22, 2016.

If researchers can understand this limitation, companies and social groups that depend on social influence for collective action, information dissemination and product promotion could improve their strategies and interventions.

Well ain't that a kick in the head. Or maybe what you suspected/feared all along. They were interviewing college students so maybe at that point kids use the term more loosely. Or the younger generation sucks.
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