Quote:
Originally Posted by glatt
There's this reverse sexism thing going on where commercials targeted at women always have a stupid helpless husband.
I think you're right on when you say it's all about who they are pitching the ad at.
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That is the basis for a lot of the "situation TV comedies", particularly in the 80's and 90's.
My wife and I call them the "dumb daddy". (e.g., Cosby Show)
Going the other way, Lifetime Movie Channel advertises itself as the "channel for women".
But most of the films that appear there are of women being stalked,
murdered, beaten, and anything else that can feed to a woman's fear.