I disagree. races are boring. Racing the clock is the worst. Who cares about numbers? I care about impact and emotion and skill and beauty. The only winter olympic sport that means anything to me is the ice skating. That's what I watch year after year and remember.
BTW, my boss and I had a similar conversation, and his answer was that he frankly watched the sports that were dangerous--the ski jumps, luge, etc., because of the vicarious thrill, the danger factor, and the suspense. And then later that same day was when the luge competitor died.