[xoxoxoBruce]

"I compared the share for each model in, for instance, Alabama with the share of the same of model in the United States and came up with a ratio," says Libby. "Then I basically ranked those ratios within each state. It's an interesting methodology—you're basically able to compare the individual demand of a model in a state with the individual demand at the national level, and see what ways is each state unique from the nation."

"The data does reveal interesting patterns," says Libby. "And because based on registration data from the Department of Motor Vehicles, it's census data. It's not sample based. It's not something where I think it's this, you think it's that. It's hard data. It's irrefutable." In other words: if you're not pleased with your state's unofficial state car, blame your neighbors, not the numbers.

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