The name is pretty much done. The word has about five actual meanings, and we find that everyone thinks of a different one when they think about it. It's actually just TOny and KEN doing this bi'ness, y'see. We hope to define the new meaning ourselves. The name is not all that critical, as sales will be driven on a more personal basis.
We are selling to small businesses, hopefully in high volume. The conveyed message is that the product is affordable, personalized, non-corporate, and will include tasteful design.
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