[Lamplighter]

Originally Posted by tw

Danon Yogurt settled a $multi-million lawsuite with the European Union
for false advertising about Probiotics. Danon could not prove any benefits from Probiotics.
<snip>

Originally Posted by xoxoxoBruce

Wrong, Dannon lost a class action suit for $56 million
to the FDA and 39 states for making overblown claims,
Dannon products with probotics would keep kids from
getting colds/flu and they would miss less school.
They paid $35 million in 2008 for the same thing.

Originally Posted by classicman

BAM!

In his zeal to scabble with tw, has Classic has misunderstood xoB?

This is from 2010 in the US:
ABC News
Dannon to Pay $45M to Settle Yogurt Lawsuit
Feb. 26, 2010
By TROY MCMULLEN

For two years Dannon has been touting Activia and DanActive yogurt products
as "clinically" and "scientifically" proven to regulate digestion and boost immune systems.
The company even launched a glossy TV ad campaign featuring actress Jamie Lee Curtis, who calls the yogurt "tasty."

Yet, despite the claims, a judge in Cleveland this week says Dannon must pay consumers
up to $45 million in damages under the terms of a class action settlement, reached in federal court.
The agreement also calls for Dannon to change its health claims for Activia and DanActive .
<snip>
"This was a disingenuous advertising campaign that promised something
that hasn't been proven," Dr. Roshini Rajapaksa,, a gastroenterologist, told ABC News.
<snip>
Dannon also must note that Activia and DanActive yogurts are food,
not treatments or cures for any medical disorder or disease.

Also, Dannon must remove the word "immunity" from DanActive labels and ads,
as well as include a qualifier to the claim the yogurt "helps strengthen your body's defenses"
or "helps support the immune system. That is only true, the qualifier claims, "when eaten regularly as part
of a balanced diet and healthy lifestyle," according to the order.