Google continues to please me...
NY Times
Google and Mozilla Announce New Privacy Features
By TANZINA VEGA
January 24, 2011, 12:52 pm
Quote:
Add two more Internet browser makers to the list of companies planning
to offer Web users new ways to control how their personal data is collected online.
On Monday, Mozilla and Google announced features that would allow users of the
Firefox and Chrome browsers to opt out of being tracked online
by third-party advertisers.
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This approach is consistent with the current direction of the FTC,
but relies on the integrity of the 3rd-party companies.
Some teeth in FTC regulations would probably be appropriate and essential.
Quote:
The companies made their announcements just weeks after the Federal Trade Commission
issued a report that supported a “do not track” mechanism that would let consumers choose
whether companies could monitor their online behavior.
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Quote:
In a blog post by Alex Fowler, Mozilla’s technology and privacy officer,
the company unveiled a proposed feature for its Firefox browser that would
send a signal to third-party advertisers and commercial Web sites indicating
that a user did not want to be tracked.
The mechanism, being called a Do Not Track HTTP header,
would rely on companies that receive the information to agree not to collect data.
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Microsoft expects users to know of and black-list each specific site.
Quote:
The approach differs from other options currently available to users that rely on cookies or user-generated lists.
In December, Microsoft announced a feature called Tracking Protection for
Internet Explorer 9 that would rely on lists that users create
that indicate which sites they do not want to share information with.
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