And now there is the very silly
Pewdiepie vs T-Series subscriber count battle.
Pewdiepie is fun. He's a Swedish gamer, who cracks funny at memes. T-Series is an Indian music video channel... not silly at all, just mainstream Indian culture. It's an actual battle for what would be far and away the top subscribed YouTube channel. (These two channels have 85M subscribers and I believe the #3 contender has about half those numbers.)
Pewds is now making it into a huge comic battle, inside joke for the fans, as if it's critically important that we all subscribe and "smash Like" on videos so he can defeat T-Series. It is in the spirit of Boaty McBoatface and Pewds clearly understands that. He takes himself very un-seriously. Which is surely why he's popular.
"Bitch lasagna" Pewd's fake rap song to focus the battle