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I'm not quite sure how that guy schnookered so many people
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People don't like change. The more responsibilities they acquire,(kids, mortgage, debts) the more unpredictability is unnerving.
The changes in society after WW II up to the late 70s were pretty big and came at a steadily increasing rate.
Falwell promised to turn back or at least slow down the clock. Old time religion, family values and the political/social clout to make it happen. Put the queers back in the closet, keep them niggers in line, get them whores off the TV and out of the movies.
Even the people that didn't totally buy his notions, felt he was a better alternative than letting the world around them deteriorate(change) at the rate it was going.
How's that for a guess?