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Excellent point. I'm torn between branding myself (some people are brand loyal) or not. I'm leaning toward not branding and just getting a nice red & white umbrella.
If you brand yourself, they give you free things like umbrella's, signs, menus, etc. especially if you brand with Vienna Beef. They give you everything.
Sabretts are a bit less generous, but they do have the red onion sauce a lot of people seem to love.
If I don't brand, I don't get screwed if Sabretts or Vienna decide to raise prices. I can just switch brands.
On the advice of a very intelligent man I know, I was considering using Thumann's dogs, but they only sell 8/1 dogs. They don't have footlongs, or quarter pounders. This means I'd have to sell 2 different brands or only sell regular dogs...which might turn out to be better anyway.
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"I'm completely in favor of the separation of Church and State. My idea is that these two institutions screw us up enough on their own, so both of them together is certain death."
- George Carlin
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