Anyone who finds this sort of thing interesting should love the book " Predictably Irrational" by Dan Ariely. His other books are next on my reading list.
Love this stuff. Tends to bring your ego down a notch or 12 when you realize you aren't in control like you *think* you are... 
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Strength does not come from how much weight you can lift, or how many miles you can run. It comes from knowing that you set a goal, and rose to the challenge. Strength comes from within.
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