[gvidas]

David Foster Wallace, "Host"

The whole article is gold, but here are two of my favorite passages:

More or less on the heels of the Fairness Doctrine's repeal came the West Coast and then national syndication of The Rush Limbaugh Show through Mr. McLaughlin's EFM Media. Limbaugh is the third great progenitor of today's political talk radio partly because he's a host of extraordinary, once-in-a-generation talent and charisma—bright, loquacious, witty, complexly authoritative—whose show's blend of news, entertainment, and partisan analysis became the model for legions of imitators. But he was also the first great promulgator of the Mainstream Media's Liberal Bias idea. This turned out to be a brilliantly effective rhetorical move, since the MMLB concept functioned simultaneously as a standard around which Rush's audience could rally, as an articulation of the need for right-wing (i.e., unbiased) media, and as a mechanism by which any criticism or refutation of conservative ideas could be dismissed (either as biased or as the product of indoctrination by biased media). Boiled way down, the MMLB thesis is able both to exploit and to perpetuate many conservatives' dissatisfaction with extant media sources—and it's this dissatisfaction that cements political talk radio's large and loyal audience.

CONTAINS EDITORIAL ELEMENTS It should be conceded that there is at least one real and refreshing journalistic advantage that bloggers, fringe-cable newsmen, and most talk-radio hosts have over the mainstream media: they are neither the friends nor the peers of the public officials they cover. Why this is an advantage involves an issue that tends to get obscured by the endless fight over whether there's actually a "liberal bias" in the "elite" mainstream press. Whether one buys the bias thing or not, it is clear that leading media figures are part of a very different social and economic class than most of their audiences. See, e.g., a snippet of Eric Alterman's recent What Liberal Media?:

This is why the really potent partisan label for the NYT/Time/network—level press is not "liberal media" but "elite media"—because the label's true. And talk radio is very deliberately not part of this elite media. With the exception of Limbaugh and maybe Hannity, these hosts are not stars, or millionaires, or sophisticates. And a large part of their on-air persona is that they are of and for their audience—the Little Guy—and against corrupt, incompetent pols and their "spokesholes," against smooth-talking lawyers and PC whiners and idiot bureaucrats, against illegal aliens clogging our highways and emergency rooms, paroled sex offenders living among us, punitive vehicle taxes, and stupid, self-righteous, agenda-laden laws against public smoking, SUV emissions, gun ownership, the right to watch the Nick Berg decapitation video over and over in slow motion, etc. In other words, the talk host's persona and appeal are deeply, totally populist, and if it's all somewhat fake—if John Kobylt can shift a little too easily from the apoplectic Little Guy of his segments to the smooth corporate shill of his live reads—then that's just life in the big city.