Don't know Target, the TV reporter didn't show or mention any wine. He did say it was tasty but he wouldn't be eating it if he had to pay for it.
Let's face it, they came up with a tasty dish and like UT said they're capitalizing on the fame of real cheesesteaks.
Syc is right about Pat's and Geno's.
The crew of Air Force One, The Secret Service and I, prefer Jim's in Essington.