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The app represented 12% of AOCs voter connection, i.e. how many people were actually talked to? This can lead to greater than 12% turnout, as the people talked to have a multiplier effect.
But it's no panacea, and doesn't contain anything proprietary that can't be developed in haste again. It's just the voter database in a form where you can register in a bar that you talked to a voter in public. Then you can skip their door when you go door knocking. Or if they are enthusiastic, you can hit them up for money. The old way is, you talk to them in the bar and you write their address down on a piece of paper and bring it back to the campaign office. The app is easier.
(If you like being accosted on your train platform, by interns working for politicians, asking for your address, this app is for you!)
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