I'm reading a book by V.S. Ramachandran about (among other things) the neurological reaction to art, and how they can on the one hand say art is definitely art because it stimulates these particular neurons the way art does, and yet also predict that person X won't like art style Y because their inferior parietal sulcus or whatever is smaller than average and didn't fire when they did this other thing to it. It's a really good book.
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