What do you do, if there's someone you really don't like? If you're really brilliant, you invent an insult so strong that it resonates through the ages, and then use the media to get it out to the world.
I dunno if that's exactly the case here, but according to
the story, this plate was created by a 16th Century potter, who included that enscription: "Ogni homo me guarda come fosse una testa de cazi" (Every man looks at me as if I were a dickhead).
And according to the story, the plate was created "presumably with an individual in mind" but the insult "is still a common term of abuse in Italy and elsewhere."
Thus Cellar's own tw, in
calling Ariel Sharon a "dichead", might be using an insult created in the 1500s in Italy? Dunno.
But in any case, an Oxford museum has paid L240,000 ($400,000 or so) for the plate.