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Yes, delivery fee. Here in America we never call things what they are, so it's a "convenience fee."
Adding another $20-30 to the cost of the groceries doesn't seem cost effective to me ... even if I factor in the time I would have spent going up and down all the aisles, including forgetting that I meant to pick up feminine products back in aisle 5 when I've made it to the frozen section at the opposite end of the store.
I'm not that rich.
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