Some years ago Sir John Harvey-Jones, former chairman of ICI, presented a TV series called 'Troubleshooter'.
In each episode he visited a firm which which was in need of a bit of advice to help it modernise or simply to survive.
The Morgan Car Co was the subject of one programme and I vividly remember him commenting that:
Quote:
Their pride seems to be in manufacturing from the furthest-back state they can, and buying the most basic material.
I am surprised they don't start with the tree itself.
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Sir John was an engaging sort with an infectious cackling laugh and a TV natural.
Ten years later he went back to a number of the firms to see how each was faring.
The Morgan segment starts at about ten minutes in.
If you want to see the latest price list click here:
Link
I suggest that you hold on to something firm while doing so.
BTW £1 = $1.24