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I think people also assume that the presence of a picture means the kids' appearance is kind of part of the deal, if that makes sense. Like, if they win a trophy--you can say they won a trophy, you can post a picture of the trophy, you can post a picture of them with the trophy, or you can post a picture of them being happy at the exact moment after they won. A lot of social media posts (not yours, necessarily) are the latter, and I can see how some might think it's kind of detached from the accomplishment itself, and feel compelled to acknowledge the picture separately from the words it came with.
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