The choice of name was deliberate to thumb their nose at the GNC clubs. The downside of the choice is the general public will react to Satan with strong opinions and gut feelings, further dividing the people and moving the divide down the age scale. Once people are turned off by the name they don't want to hear the details. If they had called it Science rather than Satan parents would have listened to the details. 
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The descent of man ~ Nixon, Friedman, Reagan, Trump.
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