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xoxoxoBruce · 03-23-2017, 06:19 PM

You can tell by this original 1965 commercial, it took awhile for Pontiac to figure out the GTO’s target demographic.
The Mad Men envisioned their customers as the sporty married professionals in the commercial.
Pretty quick they found out the GTO’s real buyers were more likely to be found at the drag strips and drive-ins.

Pontiac ad man Jim Wangers knew, so he arranged for the GTO song to be produced, with Ronny and the Daytonas.

03-23-2017, 06:19 PM	#8
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	You can tell by this original 1965 commercial, it took awhile for Pontiac to figure out the GTO’s target demographic. The Mad Men envisioned their customers as the sporty married professionals in the commercial. Pretty quick they found out the GTO’s real buyers were more likely to be found at the drag strips and drive-ins. Pontiac ad man Jim Wangers knew, so he arranged for the GTO song to be produced, with Ronny and the Daytonas. __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.