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As far as I know the only way the hashtag wuold be seen by anybody not already in the cellar would be if they searched for that hashtag on google and the cellar post came up.
I use them in jest on the Cellar - because I know they aren't actually going out as tweets, but they have a kind of rhythm and feel to them that I like. They just give a comment a different feel.
#twittersuckshashtagthecellarinsteadrowr
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