I tried the judgements thing at first ...
When something is proclaimed to be the new black, it means that the something is the new "in" thing.
They could be saying that Detroit is the new in thing; but, they used the French spelling which is old and that didn't make sense unless they're members of a History club.
If they were members of a French club, the whole thing would have been in French.
That Détroit is French for strait has been covered in the Cellar before. Strait is a homonym for straight so it occurred that this might be a relationships activist message; but, the people wearing the shirts didn't look that clever.
I decided it was something more off the wall that required local context so I Googled the phrase.
After finding out it's a commercial slogan for a clothing store, I've concluded that their thoughts and prayers are with Paris, the fashion capital.
TMI, my apologies.
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